Ignition was created to help people make better financial decisions.

Ignition Advice was founded in 2014 in Sydney, Australia with a mission to close the advice gap and help people make better financial decisions in Australia.  

Our initial focus was financial adviser and member advice tools, before enabling the launch of the first super fund based self-service digital investment journey in Australia. In 2018 we expanded into Europe via a Tier 1 European bank following their global search for an omni-channel digital advice platform.  

Our growing experience across Australia and Europe led us to recognise that the financial advice gap is a global challenge across all regions, and that we needed to pivot to a global solution at scale.  Supporting this ambition, our vision is now ‘to be the leading global advice technology for financial institutions.’  

Our focus on global financial institutions recognises that tackling a global challenge with incredible partners with large numbers of customers is an infinitely more achievable solution than pursuing it alone. Our partners have both the desire and need to close the advice gap enabling their customers to make better financial decisions. By providing our digital advice platform to these institutions, we can successfully tackle the advice gap on a global scale.  

To make this vision a reality, we built a new fit-for-purpose technology platform specifically geared towards financial institutions.  This allows for rapid deployment and high degrees of flexibility enabled through configuration.  

We have now won several global procurement processes with leading financial institutions across Australia, Europe and the United Kingdom. These collaborations deliver our partners’ next generation advice propositions in helping many more of their customers access financial advice, which is unprecedentedly accessible, fast and scalable.  

Our team is global with core teams located in Sydney, Melbourne, Dublin, London, and Edinburgh