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Media Release issued: 12 October 2021

Ignition appoints Andrew Baker as Senior Adviser

Digital advice provider Ignition has appointed Andrew Baker as Senior Adviser, effective from  October 2021.

In the newly created role, Mr Baker will provide assistance and guidance to Ignition’s senior management and board in developing and executing the business’s strategy in the Asia Pacific region, and broader global pension fund strategy.  He will also help develop an advocacy plan, working with government and industry groups. 

Mr Baker has over 30 years’ experience in the financial services industry in a range of senior roles in Australia and Europe, including founding industry consulting firm Tria Investment Partners in 2004.  More recent roles include Global Partner and UK & EMEA lead of NMG Consulting’s London practice; and Head of Proposition, Product & Strategy at AustralianSuper. 

Craig Keary, CEO – Asia Pacific at Ignition, says that Mr Baker has a wealth of global industry experience that will be invaluable to Ignition as it continues its growth trajectory in Australia and the Asian region, and in the UK.

“Andrew has deep expertise and knowledge of the financial services industry, particularly in  product strategy, investments, policy and governance, and the insights he can provide will be extremely useful to Ignition’s leadership team and board.

“His experience spans both the private sector and not-for-profit organisations, and includes fast growth start-ups through to major institutions, which will stand Ignition in good stead as part of our long term growth strategy,” Mr Keary says.

Mr Baker says that he is looking forward to helping Ignition bring its world-leading digital advice technology in investments, insurance, super and retirement, to institutions.

“To complete their core mission for members, superannuation and pension funds need to complement quality products and investment outcomes with advice and assistance that is low cost, robust, scalable, and compliant.  Without this, many years of contributions and investment returns can be quickly dissipated via bad decisions.

“Ignition’s superannuation and retirement journeys allow the mission of super and pension funds to be completed, and members’ best possible retirement realised.”

Mr Baker is a Sloan Fellow and holds an M.Sc. in management (distinction) from the London Business School and a Bachelor of Business (economics/management) from Monash University.  He is also a graduate member of the Australian Institute of Company Directors.