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Ignition Advice appoints new Chief Commercial Officer for Europe

Ignition Advice, the global provider of advice technology, has appointed Eric Welsby as its new Chief Commercial Officer for Europe.

Eric has over 23 years of industry experience, and has held a number of leadership roles within retail financial services technology firms. Prior to joining Ignition, Eric was the Global Head of Product and Strategy for Bravura Solutions, a provider of software solutions for the wealth management, life insurance, and funds administration industries. Before that he held the role of deputy CEO at EQ Investors, a regulated wealth management, traditional advice and hybrid advice business.

As Ignition’s new CCO Europe, Eric will be responsible for the commercial strategy and development of the business through marketing, sales, product development and client service activities to drive business growth and market share.

Ignition launched in the UK in May 2021 and was appointed by wealth manager M&G Wealth to deliver the firm’s new digital advice offering for its advisers and customers.

Terry Donohoe, CEO Europe, Ignition, said: 

“We’re excited to welcome Eric as our new Chief Commerical Officer for Europe. Eric’s appointment brings significant international experience and knowledge in sales, marketing and product to our leadership team as the business continues its growth trajectory to bring the benefits of hybrid advice to a wider market.”

Eric Welsby, CCO Europe, Ignition, added:

“I am delighted to join Ignition at this exciting time and have the opportunity to lead the growth of an exceptional technology platform that enables financial institutions to engage with their large underserviced client base. Ignition’s ability to deliver highly configurable digital journeys including Protection, Pension and Investment products across Direct, Hybrid and full Advice channels will unlock significant efficiencies and drive better customer outcomes.”