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Media Release issued: 1 September 2020

Ignition Advice has engaged Morgan Stanley to raise additional capital for the firm. Morgan Stanley will raise up to $35 million, with a post-money valuation of $105 million, via a new Series B capital raise and a partial sell-down.

“Ignition’s exponential growth opportunities and the ability to form strategic partnerships with a number of tier one firms make it an exciting investment opportunity.”

– Shaun Bornstein, Executive Director, Morgan Stanley Wealth Management.

To accelerate growth, Ignition will focus on strategic partnerships with core banking and wealth recordkeeping platforms that power more than 4,500 banks, including the recently announced global partnership with Avaloq.

“We are delighted to be working with Morgan Stanley, a global tier 1 firm that understands our journey and is able to support our business on the exciting road ahead.”

– Mark Fordree, Co Founder and Director, Ignition Advice.

Morgan Stanley has completed a roadshow, introducing Ignition to a number of institutional investors, family offices and ultra-high net worth clients.

“The timing is right for Ignition to raise extra growth capital. Ignition is identified as one of a small handful of enterprise-grade advice platforms globally which have solved for insurance, wealth and pensions, as a white label customer-first experience. We are now ready to scale and win significant market share.”

– Mark Fordree, Co Founder and Director, Ignition Advice.

Proceeds from the raise will be used to support business development and product research, ensuring that Ignition’s technology solutions remain at the forefront of global innovation. Ignition is expected to go to IPO in 2022.

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